Spot the odd mini/sub headline.
Just not quite right. I can remember someone, possibly Daniel blogging awhile ago about one of the papers and how their website was linking to odd google ads about death after car accidents, or something like that. Actually The Age looks like they still do, with ads for fire extinguishers and Toyota along with an article about a firebug driving a Hilux.
FYI – It’s the thing about Myers’.